Learning took on a sweet twist in Mr. Funk’s English Language Arts classes at Sachem Academy, where students recently participated in a creative writing exercise built around a favorite student medium: candy.

The lesson challenged students to think like critics and communicators by analyzing a variety of candy products using the three classic pillars of persuasion: ethos, logos, and pathos. Students carefully examined every aspect of their chosen treats. 

They studied the packaging and branding, evaluated the ingredients, and described the texture and taste. As they sampled the candy, they also reflected on the emotions the experience evoked and considered whether the product was worth a future purchase or recommendation.

Using ethos, students established credibility in their evaluations by explaining their consumer experience and perspective. Through logos, they used facts and reasoning, including ingredient lists and product quality. Pathos allowed them to capture the emotional side of the experience, from excitement to disappointment.

The exercise encouraged detailed descriptive writing while helping students better understand how persuasive communication works in everyday life.

One candy in particular became a memorable part of the class discussion: Cow Tales. After careful evaluation, Mr. Funk gave the classic caramel treat a modest 2 out of 5 rating. Many of the students were even less impressed. The majority of the class thought it was gross, we were told!

While the reviews may not have been glowing for every candy, the lesson itself proved to be a hit. By combining writing, analysis and a little bit of sugar, the activity showed students that effective communication can be found in even the smallest everyday experiences.